Concept for Life German Shepherd Adult is a complete dry food for adult German Shepherds, developed with veterinarians to address digestion, joints and skin; it comes in bag sizes up to 24 kg.
This review examines ingredients, analytical values, label claims, feeding recommendations and public feedback to assess how the product’s stated features – including digestive support, cartilage and joint nutrients, skin and coat components and antioxidant sources – inform buying considerations for German Shepherd owners.
Quick Overview
Concept for Life German Shepherd Adult is a complete dry diet formulated specifically for adult German Shepherds and offered in bag sizes up to 24 kg. The label presents it as a veterinary-developed, scientifically based option aimed at the adult life stage of this large-breed dog.
Core takeaway: the recipe emphasizes digestive support, joint-targeted additives and skin/coat nutrients based on the declared ingredients and analytical values. On-label highlights include plant fibres such as psyllium and dried beet pulp for digestion, glucosamine and chondroitin sulphate for cartilage support, omega‑3/‑6 fatty acids and a vitamin B complex for skin and hair, plus antioxidants from green tea and marigold; the guaranteed analysis shows 24% protein, 18% fat and an energy content of 3,880 kcal/kg. The provided facts do not state manufacturing origin, palatability data, results from feeding trials or external certifications, and long-term outcome evidence is not included on the label information supplied.
At a Glance
Below are the key label facts pulled directly from the product information for quick reference. Only items explicitly stated on the label or product page are listed.
| Food type | Dry food |
|---|---|
| Diet completeness | Complete dry food |
| Life stage | Adult |
| Size or breed targeting | German Shepherd (adult) |
| Main protein or flavor | Poultry protein (23%), fresh chicken meat (20%) |
| Package sizes |
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| Calorie or energy information | ME (FEDIAF, 2018) 16.23 MJ / 3,880 kcal per kg |
| Country of manufacture | Not stated |
| Nutritional standard | FEDIAF (2018) |
Ingredients & Nutrition
Below is a label-focused breakdown of the ingredients and declared nutritional additions for Concept for Life German Shepherd Adult.
| Main protein sources |
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|---|---|
| Carbohydrate or fiber sources |
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| Fats or oils |
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| Added vitamins, minerals, or supplements |
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The guaranteed analysis lists: protein 24.0%, fat 18.0%, fibre 3.5%, ash 7.2%, calcium 1.2% and phosphorus 0.9%, with declared omega‑3 fats 1.2% and omega‑6 fats 3.7%. Energy is specified as ME (FEDIAF, 2018) 16.23 MJ / 3,880 kcal per kg.
In plain terms, a product with around 24% crude protein and 18% fat is positioned as a moderately high‑protein, energy‑dense adult dry food; higher protein supports maintenance of lean tissue, while higher fat contributes to overall calorie density. The declared fibre sources and specific additions such as psyllium, dried beet pulp and yeast‑derived beta‑glucans are notable label points for digestion and immune‑supporting ingredients as listed. Missing information on the label facts supplied includes full percentage breakdowns for most individual ingredients (only a few percentages are given), amino‑acid profile, detailed antioxidant identity, and direct digestibility or palatability test results.
Best Feeding Guide
The table below reproduces the manufacturer’s daily feeding recommendations for Concept for Life German Shepherd Adult. Follow the listed amounts as guidance and adjust for the dog’s condition and activity level.
| Dog’s weight (kg) | Daily amount in g – reduced activity | Daily amount in g – normal activity | Daily amount in g – increased activity |
|---|---|---|---|
| 22 | 250 | 290 | 340 |
| 24 | 265 | 305 | 365 |
| 26 | 280 | 325 | 385 |
| 28 | 300 | 345 | 410 |
| 30 | 315 | 365 | 430 |
| 32 | 330 | 380 | 450 |
| 34 | 345 | 400 | 470 |
| 38 | 375 | 435 | 515 |
| 40 | 390 | 450 | 535 |
The manufacturer notes these quantities are recommendations and should be adjusted to maintain ideal body weight. The kibble is intended to be served dry; always ensure fresh water is available.
Users Commonly Mention
This section summarises recurring themes from available user reviews on reputable retailers and platforms mentioned in the provided context, principally Zooplus listings. The points below reflect aggregated comments reported by multiple reviewers rather than independent testing.
- Users frequently mention high palatability; many reviews report that dogs eat the kibble readily and enjoy meal times.
- Several reviewers note easier digestion and a shinier coat after switching, reporting reduced digestive issues or less hair loss in individual cases.
- Multiple comments highlight the large, crunchy kibble size and suitability for big‑breed chewing, though acceptance can vary by dog.
- Buyers commonly cite good value for money and appreciation for on‑label additions such as glucosamine, chondroitin and L‑carnitine.
Good & Bad
The list below summarizes prominent positives and negatives based on the product label information and aggregated user comments provided earlier. The points focus on observable label features and commonly reported user experiences without making health claims.
- Formulated specifically for adult German Shepherds and described as developed with veterinarians — the label targets breed‑specific nutritional needs.
- Label lists specific digestive fibre sources such as psyllium and dried beet pulp, plus yeast‑derived mannan‑oligosaccharides and beta‑glucans.
- Contains declared joint supplements (glucosamine 0.04% and chondroitin sulphate 0.02%) and sources of omega‑3/omega‑6 fatty acids, along with a detailed vitamin and mineral additive list.
- Multiple user comments report good palatability, ease of digestion and a large crunchy kibble size, and buyers often note perceived value for money.
- Country of manufacture and some ingredient percentage breakdowns are not stated in the supplied facts.
- Specific technological antioxidants are not itemised on the provided label information; the identity of these agents is not given.
- Kibble size and acceptance vary by dog: while many users report good acceptance, a minority report that some dogs are less interested in this kibble.
- No external certifications or independent feeding‑trial results are listed in the supplied product information.